AI Disclosure for Marketing
Advertising and marketing carry the highest disclosure expectations because undisclosed AI can be seen as deceptive. Get compliant copy for ads, emails and campaigns.
The current rules
The FTC treats undisclosed AI that misleads consumers as a deceptive practice. AI-generated endorsements, spokespeople, testimonials or realistic imagery in ads should be clearly disclosed.
Example disclosures
- This advertisement was created with the assistance of artificial intelligence.
- AI-generated spokesperson. This person is not real.
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Frequently asked questions
Can AI-generated testimonials be used?+
Fake or AI-generated testimonials presented as real are deceptive and prohibited.
Do AI-written email campaigns need a label?+
A disclosure is recommended, especially where content could mislead.