AI Disclosure for Bloggers
Search engines reward helpful, transparent content. A short AI note below your title builds reader trust and aligns with FTC guidance.
Google does not penalise AI content for being AI — it rewards content that is helpful and demonstrates experience, expertise, authority, and trust. A brief, honest disclosure below your title reassures readers and supports those E-E-A-T signals. If your blog carries endorsements or affiliate content, FTC guidance also expects clarity about how the content was produced.
Real-world examples that call for a disclosure
A listicle drafted end-to-end by an AI writing tool and lightly edited, a product review where AI generated the pros/cons summary, an AI-translated version of a human-written post, or AI-generated data visualisations accompanying original analysis all warrant a disclosure line. Using AI purely to brainstorm headlines or check grammar on a fully human-written piece is lower risk and often skipped, though many publishers disclose it anyway for consistency.
Common misconceptions
- "Google will demote AI-labelled posts" — Google's guidance explicitly targets low-quality, unhelpful content, not the presence of a disclosure.
- "Disclosure has to be a long legal paragraph" — one clear sentence is sufficient for most blogs.
- "Only 100% AI-written posts need it" — substantial AI drafting of any length section typically warrants a note, even in an otherwise human-written post.
- "Disclosure and affiliate/sponsorship notices are the same thing" — they cover different relationships and should be stated separately, even if adjacent.
Practical guidance on placement and policy alignment
Keep the disclosure short, specific, and visible without a click — directly under the headline or byline is the standard reader expects. Avoid burying it in a footer or "About" page only. Since the FTC treats undisclosed AI-generated endorsements and reviews as a deception risk, publishers running affiliate or sponsored content should pair the AI disclosure with the existing FTC-required affiliate disclosure rather than folding them into one vague line.
Current rules for blog posts
- Place the disclosure directly below the title, before the first paragraph.
- Be specific about how AI was used — fully generated, drafted then edited, or lightly assisted.
- Disclosure supports E-E-A-T; hidden AI content is the real SEO and trust risk.
- If the post includes endorsements or affiliate links, keep AI and sponsorship disclosures separate and clear.
Example disclosures
This article was drafted with the assistance of AI and edited by a human for accuracy.
This blog post was created with the assistance of artificial intelligence.
Generate a disclosure for blog posts
We’ve pre-filled the wizard for your use case. Answer a couple of quick questions and copy your statement.
Start freeFrequently asked questions
Does AI disclosure hurt SEO?
No. Google rewards helpful, transparent content. Disclosure supports E-E-A-T signals; undisclosed low-quality AI content is the real risk.
Where should the disclosure go on a blog?
Directly below the title, before the first paragraph, where readers see it immediately.
Do I need to disclose AI-assisted editing?
Light AI editing of human-written work is low risk, but a short note is good practice and builds trust.
Does Google require an AI label?
Google does not require one, but transparency aligns with its helpful-content and E-E-A-T guidance.
Should I disclose AI-generated images in blog posts?
Yes — treat AI-generated illustrations or graphics in a post the same as AI-generated text, with a caption or credit line.
Can I combine AI disclosure with my affiliate disclosure?
You can place them near each other, but keep the wording distinct so readers understand each relationship separately.