AI Disclosure Generator for the USA
In the US the FTC enforces truth-in-advertising for AI, and several states add their own synthetic-media rules for elections and ads.
The United States does not have a single federal AI-disclosure law, but the FTC actively enforces against deceptive AI claims and undisclosed synthetic endorsements. On top of that, a growing patchwork of state laws targets deepfakes, election-related synthetic media, and AI-generated advertising. Disclosing clearly protects you across this fragmented landscape.
Key legislation and enforcement bodies
There is no single US federal AI-disclosure statute, but the FTC Act's prohibition on unfair or deceptive practices already applies to AI-generated marketing, fake reviews, and synthetic endorsements, and the FTC has issued specific guidance and taken enforcement action on these grounds. At the state level, laws in states such as California, Texas, and others specifically address political deepfakes near elections and, in some cases, non-consensual synthetic intimate imagery — with more states introducing similar bills each legislative session.
What creators, businesses, and publishers need to know
- Any AI-generated content used in advertising, reviews, or testimonials must meet FTC truth-in-advertising standards or risk enforcement action.
- Political and campaign-related AI content should be checked against the specific state's election-deepfake law, since rules and disclosure deadlines vary by state.
- Platforms increasingly layer their own AI-labelling policies (YouTube, Meta, TikTok) on top of legal requirements — following both is the safest approach.
- Businesses using AI-generated content in regulated industries (health, finance) should also check sector-specific regulator guidance, not just general FTC rules.
Compliance timelines and penalties
There is no single nationwide compliance deadline; obligations depend on which state laws and platform policies apply to your content, and several state deepfake laws include specific windows before elections (commonly 60–90 days) during which disclosure requirements tighten. Penalties vary: FTC enforcement can include significant civil penalties and orders to cease deceptive practices, while state deepfake laws range from civil liability to criminal penalties in cases involving elections or non-consensual imagery.
Current rules for US audiences
- Follow FTC truth-in-advertising rules — do not use AI to deceive consumers.
- Disclose synthetic endorsements, AI spokespeople, and AI-generated ad creative.
- Check state laws for deepfakes and election-related synthetic media.
- Keep AI-generated claims and statistics accurate and substantiated.
Example disclosures
This content was created with the assistance of artificial intelligence.
Made with AI. This creative was generated using artificial intelligence.
Generate a disclosure for US audiences
We’ve pre-filled the wizard for your use case. Answer a couple of quick questions and copy your statement.
Start freeFrequently asked questions
Is there a federal AI disclosure law in the US?
No single federal law, but the FTC enforces truth-in-advertising against deceptive AI, and states add their own rules.
What does the FTC require for AI?
That you do not deceive consumers — disclose synthetic endorsements and keep AI-generated claims accurate.
Do US states regulate AI content?
Yes. Several states regulate deepfakes and election-related synthetic media, creating a patchwork of requirements.
Should US creators disclose AI content?
Disclosing clearly is the safest approach across the fragmented federal and state landscape.
Are there special rules around elections?
Yes — several states have specific windows before elections where AI-generated political content faces stricter disclosure or even restriction requirements.
What penalties can apply for undisclosed AI content in the US?
FTC enforcement can bring civil penalties, and state deepfake laws range from civil liability to criminal penalties depending on the context.